Our Founder shares the proposed ReefShark Apparel & Accessories online store
ReefShark Apparel & Accessories (ReefShark) is being developed as one of the five Venture Fund companies. It will become the official online retail store for the ClubZERO Rewards™ ecosystem - "Where Rewards Meet Style, and Every Product Tells a Story". Designed to fuse functionality, fashion, and identity, ReefShark will offer only premium, logo-branded apparel and accessories that reflect the bold, eco-conscious, and entrepreneurial spirit behind its affiliated logo-branded projects. More than just a brand—ReefShark is a lifestyle statement!
ReefShark Apparel & Accessories Inc.
Building A Retail Brand Around A Hawaiian Theme
A Retail Brand Born for the Digital Age
The online retail market is booming, with U.S. e-commerce apparel sales projected to exceed $200 billion by 2026. More than ever, consumers are buying apparel and lifestyle products tied to communities they believe in—from loyalty programs to startup ecosystems. ReefShark taps directly into this trend but will also operate a full retail store within the West Maui Resilience Center on Maui when built, and smaller retail operations within the Tropical Reef Travel Cafe chain being built by GridZero. They will offer:
-
ClubZERO-branded gear for our passionate community
-
Luxury casualwear designed for tropical climates and coastal living
-
Travel-ready accessories that blend function with style
-
Eco-conscious packaging and product lines in sync with our sustainability values
Branded uniforms and merchandise for all GridZero-related businesses
Built-In Audience: The ClubZERO Marketplace
What sets ReefShark apart from other lifestyle apparel brands? We are non-profit so all of our earnings go back into fulfilling our ocean focused mission and initiatives.
ClubZERO Rewards will grow quickly once launched into one of the most unique membership ecosystems in North America. This built-in loyalty loop not only fuels engagement—it creates a self-sustaining online store model with repeat customers and a growing demand for premium branded products. ReefShark will serve as the exclusive online redemption store where members can exchange their Reward Credits for:
-
ReefShark label for quality logo-branded apparel & gear
-
ClubZERO - Travel Cafe Food and beverage gift cards
-
Membership level discounts on purchases
-
ClubZERO 1oz .999 pure Silver Medallions (future product)
-
Reusable drinkware, water bottles and accessories
-
Exclusive merchandise tied to ClubZERO, GridZero projects, and web series content
-
GridZero Solution Institute branded event and initiative products.
Uniforms, Merch & More: Powered by ReefShark
ReefShark will also be the exclusive internal provider of all branded apparel, uniforms, and merchandise for:
-
Tropical Reef Travel Café™ locations - Merging Travel Planning with Food & Beverage Services
-
Plastic2Power USA - The Plastic Waste Solution Company
-
HumidaPURE AirWater Company - Turning Humidity into Clean, Safe drink-ready water.
-
Aquarium Plaza tenants - Aquarium Gallery Restaurant, SunStar Golf Club, and APVG
-
AngelPreneur™ web and podcast series promotional merchandise
-
Our non-profit initiatives, coastal clean-up missions and youth engagement programs
This ensures a cohesive, professional brand identity across all touch points—while controlling quality, supply chains, and design standards from a centralized division.
What Makes ReefShark Different?
-
Non-profit focused on healing our oceans, ag lands, water and air
-
Exclusive member-only access via ClubZERO platform
-
Token-based reward integration—a new way to “shop with purpose”
-
Sustainable product development in line with our mission
-
Custom design, printing, and fulfillment for B2B and franchise apparel
-
Scalable e-commerce platform with built-in CRM and customer loyalty engine
Whether you're ordering a travel café staff uniform, redeeming your tokens for beachwear, or gifting GridZero swag to your team—ReefShark delivers.
The Big Picture
ReefShark is more than just a store—it’s a vertical integration strategy within the combined GridZero and CBO Foundation ecosystem. By consolidating all branded merchandise, uniforms, and promotional gear under one roof, we:
-
Lower operational costs across multiple ventures
-
Increase brand consistency and market presence
-
Monetize our growing member base
-
Unlock new revenue channels via direct-to-consumer retail and corporate branding
Our online ReefShark store is launching in tandem with the rollout of our flagship ClubZERO Rewards membership program estimated to be October 1, 2025.